Indiegogo

Indiegogo is a global crowdfunding platform offering both rewards-based (like Kickstarter) and equity-based (like Republic) fundraising. Since 2008, campaigns on Indiegogo have raised over $2 billion for entrepreneurs, creatives, and causes. The platform is known for being more flexible than Kickstarter — offering Flexible Funding (keep what you raise even if you don't hit your goal) and supporting charitable causes.

For ZHC builders, Indiegogo offers advantages over Kickstarter: keep funds even if you don't hit your goal (Flexible Funding), stronger presence outside the US, and the ability to run ongoing InDemand campaigns after the initial raise. The platform is particularly popular for hardware, design, and tech products, with a strong community of early adopters.

Funding Types

Rewards Crowdfunding

• Pre-sell products to fund manufacturing
• Fixed Funding (all-or-nothing) or Flexible Funding (keep partial)
• Campaign duration: 1-60 days
• Open to 200+ countries

Equity Crowdfunding (via Microventures)

• Raise $100K-$5M via Regulation Crowdfunding
• Open to accredited and non-accredited investors
• Longer campaigns (6-12 months typical)

InDemand

• Continue raising after campaign ends
• Open-ended pre-orders and sales
• Available to successfully funded campaigns

Requirements

• Project must fit a category (Tech, Design, etc.)
• Working prototype (for hardware)
• Clear funding goal and use of funds
• Fulfillment plan for backers

Prohibited

• Illegal products or services
• Multi-level marketing
• Personal fundraising (use Generosity instead)

ZHC-Specific Fit

✅ Excellent for:

• Hardware and physical product launches
• International campaigns (stronger global presence)
• Wanting flexible funding options
• Post-campaign sales via InDemand
• Tech and design products

❌ Poor fit if:

• Need equity investment only (consider Republic/Wefunder)
• Pure software without physical component
• No product to deliver to backers

Campaign Steps

Funding Models

Costs

• Platform fee: 5% of funds raised
• Payment processing: 2.9% + $0.30 per transaction
• Fixed Funding: Fee only if successful
• Flexible Funding: Fee regardless of amount raised
• InDemand: 5% ongoing fee

Comparison to Kickstarter

• Indiegogo pros: Flexible funding, InDemand, global, more categories
• Kickstarter pros: Larger audience, higher success rate, brand recognition

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